ABOUT THE EVENT

What's worth the walk down the beach:

Cannes Lions is the premier global gathering for senior marketers, agency leadership, media buyers, and brand strategists. It’s also a week where some of the most consequential consumer segments in the United States rarely make it onto the agenda.

We're changing that.

This summer, we’re refocusing the conversation and putting the emphasis back on the consumer, specifically right-of-center consumers, a group that has been overlooked and alienated. To be clear, this is an economic conversation, not a political one. By bringing together a highly curated group of academics, practitioners, and media personalities, we’ll ground the conversation in facts and data, not feelings and opinions.

Fewer panels. Sharper questions. The conversations that don't usually make it past the cabana.